U is for #UhuRuto

A-Z-KOT-phone-UA portmanteau for the Jubilee Administration of President Uhuru Kenyatta and Deputy President William Ruto, this descriptor first emerged during the March 2013 General Election on the campaign trail as the two candidates sought to appeal to young voters. Since then it’s often used to describe the administration as a whole and the pair of leaders particularly in the terse Twitter age. The #UhuRuto campaign focused on positioning the President and Deputy President and their coalition as a digital government with campaign promises to that effect including laptops for all Standard 1 (first grade) children. Kenyans on Twitter continue to engage with the Office of the Presidency with Deputy President Ruto on more than one occasion in 2013 taking to dialogue through a live Twitter chat with Kenyans on Twitter on national matters.