T is for #Tujuane
Urban reality dating show Tujuane (Swahili: let’s get to know one another) has proven to be a show that consistently sustains the attention of Kenyans on Twitter. Described in Nendo’s 2014/2015 Social Media Trend Report[1] the ensuing surge of tweets coinciding with the broadcast of the TV show is something to marvel at.
The spike in activity of Twitter conversations prove Tujuane is a prime case of ‘Social TV’ in Kenya. Typically the contestants on the show get judged, praised, criticised, often ridiculed and even cyber-bullied as the show goes on as viewers follow proceedings online and offline.
[1] http://report.nendo.co.ke