T is for #Tujuane
Urban reality dating show Tujuane (Swahili: let’s get to know one another) has proven to be a show that consistently sustains the attention of Kenyans on Twitter. Described in Nendo’s 2014/2015 Social Media Trend Report the ensuing surge of tweets coinciding with the broadcast of the TV show is something to marvel at.
The spike in activity of Twitter conversations prove Tujuane is a prime case of ‘Social TV’ in Kenya. Typically the contestants on the show get judged, praised, criticised, often ridiculed and even cyber-bullied as the show goes on as viewers follow proceedings online and offline.