Q is for #Quails
Kenya was taken by storm following a craze around quail farming. The fad saw Kenyans invest millions of shillings expecting great returns in a perceived scarcity. Tales of the fabled health benefits of eating quail eggs were touted by suppliers and traders on social media. The meat and eggs of quails overnight became a delicacy capturing the curiosity of the nation. No sooner had Kenyans began to throw money at the industry acquiring licenses, birds and eggs wholesale, than the quail bubble popped with the purported health benefits being debunked as myths and the actual market demand turning out to be grossly inflated. Quails remain symbolism for a fad or baseless trends in Kenyan digital society.