M is for @Ma3Route



Nairobi’s loses an estimated $580,000 in revenue and lost hours thanks to traffic. Congestion has earned the city a place in many lists of world’s worst traffic jams. It’s no wonder that social media crowdsourcing tool @Ma3Route uses Kenyans on Twitter as digital contributors to help navigate the city. Their Twitter account and app collects updates, retweets photographs and tries to provide up to date information on which of the city’s roads are clear while reporting accidents and incidents in real-time. @Ma3Route’s various partnerships in traditional media too and near-constant stream of updates and multimedia mean they’re collecting and growing enough data to hopefully begin to predict trends and work off of patterns.