E is for #EPL


Football, and particularly the English Premier League, is one of the most followed and discussed topics among Kenyans on Twitter. Every other day and certainly every matchday, a trending topic emerges from on or off the pitch. Humour, wit and sarcasm feature heavily as rival fans poke fun at one another and teams celebrate progress, rue missed chances or even speak to their beloved team’s players themselves through Twitter.

Popular clubs include Arsenal, Chelsea, Manchester United and Liverpool. Their respective chants often trending from local fans during and after games for example #COYG – Come On You Gunners (Arsenal), #GGMU – Glory Glory Man United and #YNWA – You’ll Never Walk Alone (Liverpool). Kenya’s obsession with football goes back to the 1970’s and now that the country has a star in the English Premier League and others playing across Europe, the interest and coverage only continues to grow across traditional and social media.