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Copyright

© Copyright 2014 Nendo Ventures. This book is published under the Creative Commons Attribution- Noncommercial-No Derivative Works 3.0 Unported License. This means that you can share and distribute this work and you can even modify it, as long as you do not use it for commercial gain, you share all modifications and you credit Nendo Ventures. For more information, you can visit: www.creativecommons.org Illustration, design and layout by Musa Alube Omusi.

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All terms or names used in this publication that are known to be trademarks or service marks have been appropriately capitalised. Nendo Ventures cannot attest to the accuracy of this information. Use of a term in this publication should not be regarded as affecting the validity of any trademark or service mark. We have also made every effort to obtain permission for and to acknowledge copyright material. Should any infringement of copyright have occurred, please contact us and every effort will be made to rectify omissions or errors in the event of a new edition. You can contact us by email at hello@nendo.co.ke.

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Every effort has been made to make this publication as complete and accurate as possible, but no warranties regarding its contents, whether fact, speculation or opinion, are made nor is fitness for any use implied. The information provided is on an “as is” basis. The author and Nendo Ventures shall have neither liability nor responsibility to any person or entity with respect to any loss or damages arising from the information contained in this book.

Nendo Ventures

Nendo is a Nairobi-based boutique consultancy focused on Strategy and Storytelling for Digital Africa. We are experts at social & media, practice design thinking and study the connected African consumer. We uncover trends, craft strategies and deploy projects with Pan African purpose and ambition. The company is founded and led by Mark Kaigwa, selected among Forbes 30 under 30 Best Young Entrepreneurs in Africa (2013). Full details of Nendo Ventures may be obtained via its web site (www.nendo.co.ke) or may be requested directly at hello@nendo.co.ke

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