A is for Aromat®
The campaign featured the catchphrase “…but with Aromat…” to show the difference it made to everyday meals. Kenyans on Twitter (#KOT) took this to the next level by using the hashtag #ButWithAromat to…
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B is for #Bigwig
Bigwig is the term, sometimes regarded as pejorative, self-proclaimed or mockingly used to refer to influential Twitter personalities in Kenya. The ‘self-made’ bigwigs are…